Your Floral Design Social media accounts are a key marketing avenue for your business. It can help improve your visibility and brand recognition at almost no cost.
For floral designers, this can be a game-changer. It allows you to market your services in a visually appealing way to billions of users worldwide…all without spending a cent.
Let’s discuss the best way to manage your floral design social media accounts.
Best tips and tricks to manage your social media accounts
Use picture-oriented platforms
This one’s a bit obvious. What you’re selling is beautiful, so why not show it off? Sometimes products and services are “out of sight, out of mind” and that’s often true when it comes to floral design. A customer may not know that they “need” your services for their wedding/event until they see it on Instagram, and then suddenly, they’re heading to book a consultation with you. Just that visual reminder helped to get you a sale.
Extend your reach with PPC ads
You can use social media without spending a dime. However, you can also utilize pay-per-click ads on social media as a way to extend your reach. These ads work on a bidding system where you choose a keyword to trigger your ad. You’ll bid how much you want to spend every time someone clicks on the ad.
The nice part about PPC is that you don’t pay unless someone clicks, so it can be a cost-effective strategy. Unless you’re drawing customers to your website, you’re not spending any money.
How to showcase your floral design work
Floral design is ideal for social media because flowers are incredibly photogenic. Seriously – you’ve hit the jackpot in terms. All businesses should leverage social media as a way to increase their brand recognition, but not all companies have such interesting and beautiful content to post. For example, how would you make accounting or plumbing look as fabulous to an audience?
The top social media sites where you can showcase your floral design work are…
These are all visual platforms where you can post pictures of your floral design. For Instagram and Facebook, you’ll also be able to post how-to and behind the scenes videos when you want to shake it up a little bit.
Keeping a consistent strategy between social media accounts
Consistency is an important factor when it comes to social media. You want to use your social media in a way that furthers your company’s visibility, promotes your brand recognition, and attracts new customers. One essential part of doing this is to be consistent both on social media and between your accounts.
If your customers are experiencing your company in an entirely different voice with entirely different content on a different social media site, it can be confusing. Strive for consistency. Here are some ways you can implement this.
- Decide the voice you want to use and the image you want to create
- Create a content calendar
- Set goals about when you’ll post according to your schedule
- Make use of social media tools that exist
- Study your engagement so you can interact with your followers
Posting consistently and frequently to social media can only strengthen your floral design brand. It may take a little while to get the hang of, but you’ve got this!